As is so often said, information is power, and the media play a variety of important roles in this equation.
They report on current events & campaigns around the world, they provide frameworks for products & services in the market, they mobilize the people loyalty to various brands & companies, they reproduce the predominant culture.
Many of these functions are reinforced during campaigns, and the media became the principal forum where competition is played out.
What is Media Monitoring :
The process of reading, watching or listening to the editorial content of media sources on a continuing basis, and then, identifying, saving and analyzing content that contains specific keywords or topics.
Why Media Monitoring :
1.Highly support Campaigns planning, implementing, controlling & evaluation.
2.Understand and learn from customers, track conversations, identify leads, buyers and influencers.
3.Build a relationships with customers and community around your company, your brand and your products.
4.It helps you understand the media climate regarding your organization in a quick glance.
What’s being said about our interest
What’s the target’s perception on us?
Is our advertisements & campaign working?
Where are we absente from? And what new we can add?
Media tools, Companies & topics you focus on to be monitor
Listen to what all selected media say carefully & by details
In the specific format write down all related topics with details
Report in selected base all synopsized information, plus ad-hoc report.
1.Dashboard Report : including selected media data on monthly base.
2.Ad-Hoc report : includes new topics that are caught during the daily work.
1.Visual Records : for videos recorded from TV, YouTube …etc.
2.Audible Records : an audio record from Radio, Internet …etc.
3.Printed Materials : from all monitored printed media Newspapers, Magazine …etc.
4.Photos : for all monitored Outdoor media e.g. Outdoor signs.
ConsulSat has an effective access to cover all Kenyaese Media Tools :
1.TV : Satellites and Local channels.
3.Newspaper & Other Printed Materials.
With possible access to International media tools, if requested.
We ensure deliverables high quality through aggressive procedure :
1.Technologies & Infrastructures : ConsulSat prepared newest media monitoring lap contained developed computers, audio players & savers, TV recorder & players ..etc.
2.Team Selection : By conducting thorough interview we select qualified & creative people.
3.General Training : All team member attend a extensive training focusing in projects scope & objectives.
4.Special Training : For each project task team e.g. field, supervisors, entry team ..etc. Thos training include more details for each specific task.
5.Continuous Quality Check: Where daily check done by the quality check team & project supervisor to ensure the quality & accurate data.
6.Data Cleaning & Mining : Where specialized team member ensure providing clients with full cleaned & mined data.
7. Finally & most important that in ConsulSat we work with high loyalty & as one family, where every member work hardly to lighting company quality image.